The biggest political listening exercise in Scotland’s history

Working with the SNP’s team, Brand Response built the website and tech to power the biggest political listening exercise in Scotland’s history, which reached out to over 2 million people.

Following the United Kingdom’s vote to leave the European Union in June 2016, members of the public have taken part in The National Survey to give their views on Europe, Brexit, and independence, and set out concerns and questions they have.

The SNP’s 120,000 members were challenged to engage with five people each month for three months. This took place alongside doorstep activism, and town-hall events throughout the country hosted by SNP parliamentarians.

Working together with designs from Kurtis and Kurtis, we developed the survey website with NationBuilder and built the custom survey form itself that was optimised to work across a range of desktop and mobile devices.

Crucial to the survey’s success was ensuring the interface remained simple to use for the public and maintained a high conversion rate for a relatively complex survey. We also needed to make sure that all data was accurately synced back to NationBuilder.

It was fantastic working with innovative digital team at the SNP to deliver the Survey in such a tight timescale and with such a dynamic political environment.